The probable next step is tying together Maschine, Komplete, and Traktor into a cohesive ecosystem of services, software and hardware. ![]() NI already indicated that it’s going in this direction with the launch of Native Access and the audio library. The company wants to consolidate its products and industry influence into a singular platform for seamless music making experience. The changes in leadership have already produced some ambitious goals. It must have been the right time to put the company in the hands of a global investment firm that’s able to back its future with business know-how and major capital. The recent past saw co-founder and former CEO Daniel Haver step down to make room for new blood and the long-awaited release of the standalone Maschine+. Following EMH Partners’ major investments in 20, Native Instruments experienced significant growth in its revenues, partnerships, and monthly active users. ![]() While the news may sound troubling to some, the Berlin-based manufacturer seems to be in a good place at the moment. Native Instruments setting up for the future
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